Holiday Inn Express is a mid-priced hotel chain within the InterContinental Hotels Group family of brands. As an "express" hotel, their focus is on offering limited services and a reasonable price. Standard amenities lean toward the convenient and practical which cater to business travelers and short-term stays. The brand was first launched in 1990, with its first European location in Scotland in 1996, and now there are over 2,100 Holiday Inn Express hotels worldwide. In Europe, the hotels were known as Express by Holiday Inn, but this variation was phased out during the rebranding in 2007.