The fact that nothing is immediately around it besides the Outdoor World / Bass Pro shop, and especially that there is really no one parking for that store on this side of the building, means there is much less likelihood of random people walking around or checking out vehicles or people checking into the hotel, than if it was in a more dense area.
Also, though, the rooms are nice, the place is clean, the breakfast is good with many hot and cold options, and the staff is friendy.